Signature Motor Sales - Traverse City, MI
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About Us
Welcome to Signature Motor Sales & Team 1 Trailers

Alpena Trim LLC was established in 1988 as an upholstery shop and trailer lot in Alpena, Michigan. Here, the owner Leo always handled a variety of trailers including open, enclosed, car haulers and equiptment trailers. Seeing a need for good quality trailers, Leo expanded into the best brands as well as a lot with over 500ft frontage on US-23.
Years later, Leo's son John expanded the business selling reposessed atvs, motorcycles, boats and Rv's while still in college. With sales over $3 million in just two years John felt the need to develope the dealership even farther.
After graduate school John opened a pre-owned auto dealership "Signature Motor Sales" (2011) . 2 years later he saw a need for trucks and trailers in the Traverse City area, so he opened a second location including Team 1 Trailers of Traverse City.

Now both dealership stock over 200 trailers with 7 national franchises as well as pre owned trucks.


  • To become the number one choice for customers looking to purchase a trailer, and to provide the best experience, quality, and variety in northern Michigan.

  • Create a new standard for for buying a trailer.

    Values: Recreational Excellence
  • Trailers on the lot are chosen based on high quality and NATDA Standards

  • Reputable companies that have been in business over 20 years

  • Innovation:
  • Online sales through social media methods
  • Trailer Safety Awareness Day (annually)
  • Trailers are priced lower than competitors and below retail value to ensure customers are receiving the greatest value.

       This leads to:
    • Non-pressure sales
    • Less Negotiation Time
    • Cash in your pocket

  • Every customer has the opportunity to purchase a trailer, not an obligation
  • Every model is considered when supplying the lot to meet all types of lifestyles.
  • There is a trailer for every income..
  • Our affiliation with respected banks and credit unions allow us to offer more competitive rates than other dealers and we happily work with first time buyers.

  • Transactions are personalized and completed in a timely manner.
  • Full disclosure on vehicle features and pricing.
  • Warranty explanation

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    981 Blue Star Dr. - Traverse City, MI 989-354-3566 -